Impact of Culture on Marketing

Impact of Culture on Marketing The impact of culture on how the products or services might be marketed in various regions around the world. Nandos is a multi-national food chain restaurant with thousands of restaurants across the globe. Nandos are a South-African food chain that has expanded globally over the last 15 years. The Impact of culture on how this food product/service has been viewed in various countries around the world had originally had a negative effect when Nandos first tried to expand to different countries. When expanding a business globally one of the main objectives to making an impact on the market is to take into consideration that countries culture. This is what Nandos failed to do and hence cost the in terms of how fast the company expanded. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South Africans national culture is not the same thing as what applies in countries in European and Asian states . (Cross Cultural Management Report On Nandos Cultural Studies Essay) A time when Nandos did adjust their product or service to have an impact on a particular culture was when they collectively targeted people in Saudi Arabia during Ramadan. The company knows that during the month Ramadan takes place, Muslim people do not eat during sunlight as it is part of there religious beliefs. Nandos open there restaurants right up to midnight to offer a better service to the customers as they feast at sundown. This years Ramadan will run from Friday 26th of May till Saturday 24th June. With Social media being at the forefront of communicating today that is where Nandos do most of their advertising as it costs less than any other source of advertisement. The problem with this is when Nandos releases and ad online it must cater for all the different cultures of the countries in which they have restaurants in and countries they wish to expand to. They must not cause worldwide unrest. A time when the food chain did cause a huge global cultural problem was on March 26th 2016 when the released a paper print advertisement that was in the English Daily newspaper. The print read: We dont mind if you touch our buns, or breasts, or even our thighs. Whatever youre into, enjoying any Nandos meal with your hands is always recommended, read the advertisement. The headline read: Try something you can grab with both hands. Source: (NandoS Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology) This little piece of advertisement placed in an English newspaper grabbed headlines in India it was that controversial. The topic was covered by the indianexpress.com Nandos received severe backlash from people on social media as many people viewed this as being sexist towards women. This resulted in Nandos issuing an apology to its followers. Source: (NandoS Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology) This is just one cultural issue that Nandos got wrong when marketing not only in the UK but globally that had a negative effect on customers. This shines the company negatively that will see customers and potential customers boycott the brand thus, delays the company from growing and building cultural relationships with countries. The Impact of culture on how an organisation might be managed from a HR perspective. When an organization is growing internationally, culture must be instilled within the core of an organization. Culture is a huge part of business, especially big international companies as it is tough to take all the determinants of culture into account of a whole country, youve got to make sure you are not insulting anyone and all the barriers have been successfully resolved.The norms of culture are: religion, political economic philosophies, education, language and social structure. The norms and values of culture evolve overtime.It is vital a manger tells their employees what these values and norms are so that they can carry out their duties how the mangers want the company to be seen by its customers. The Nando s management in the South African headquarter had given no room for the management of its firms in other countries to operate freely this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in . The national culture of South Africa has greatly influenced the corporate culture of the Nandos organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible , led to the unprofitable business operations in these countries . (Cross Cultural Management Report On Nandos Cultural Studies Essay) The impact of culture on issues such as negotiations with local suppliers and agents. Nandos are a company that basis themselves on serving their customers with fresh never frozen chicken but this has come under scrutiny. Nandos came under fire in 2013 when a Daily Mail reporter wrote an article describing the whole story about why Nandos chicken isnt as wholesome as you think (Daily Mail, 2013). They suggested that Faccenda, one of Nandos main chicken suppliers, kept the chickens in poor conditions, (NandoS Ethical Practice And How It Could Be Improved) à ¢Ã¢â€š ¬Ã‚ ¦these birds will have been bred in hangar-like sheds, never setting foot outdoors in the six weeks it takes them to reach their genetically engineered slaughter weight. (Daily Mail, 2013). If this was through it would have a knock on effect when the company went to negotiate with other suppliers and would maybe cause customers to go elsewhere for natural fresh chicken. For example Nandos main fresh chicken suppliers (uk) as posted on their website are: Cargill, Moy Park, Faccenda, Freemans of Newent and 2sisters. The other suppliers of the fresh chicken may boycott the company as they dont want to be labelled with suppliers such as Faccenda as it could have repercussions on their trade in the future. This could leave Nandos with suppliers cancelling their trade agreements. Another impact this could have with negotiations with local suppliers and agents is with this article being released the other suppliers may demand more money as they are supplying fully fresh chicken compared to Faccenda suppliers. Nandos also came under scrutiny in 2014 when the guardian released an article questioning how ethical Nandos is. Recently the Enthoven family, who owns Nandos, has been found to have a secretive offshore  £750m trust located in a Channel Islands. This offshore trust means that family can avoid UK inheritance tax on all their fortune (The Guardian, 2014). However the restaurant group pointed out that they paid  £12.6m in UK corporation tax last year. This also could have had an impact on Nandos when they want to expand in the UK in terms of taxes and the relationship with the government. Suggestions       Nandos actions on social media is one of the main areas that needs to be adjusted in order to entice more people to eat in their restaurants. Social media connects everyone around the world. People of all cultures so Nandos must be careful want content/ads they release online as it could be seen as funny by one nation and disrespectful by another. Nandos is known for releasing these controversial adverts around the world. From my findings this is the main area the company needs to adjust or rethink. Whoever looks after the social media on behalf of Nandos make sure they have the necessary training it takes to operate these profiles. From my findings another area I havent mentioned a lot is the Nandos menu. It is almost the same all across the world. 90% of the menu is the same as it is here in Ireland. I think a good idea would be to introduce more types of food options on menus in countries based on the culture of the country that Nandos operate in. For example: India already has 5 restaurants, with Nandos planning on expanding their. Integrate Indian delicacies to the menu to cater for that country to try entice more of the locals that are not fans of the Portuguese food Nandos serve. Bibliography: Leigh, David, James Ball, and Leila Haddou. Nandos Using Secretive Tax Haven Trust To Avoid Inheritance Tax Bills. the Guardian. N.p., 2017. Web. 10 Mar. 2017. NandoS Ethical Practice And How It Could Be Improved. rmtheory2practice. N.p., 2017. Web. 10 Mar. 2017. NandoS Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology. The Indian Express. N.p., 2017. Web. 3 Mar. 2017. Cross Cultural Management Report On Nandos Cultural Studies Essay. UKEssays. N.p., 2017. Web. 3 Mar. 2017.

Free Hamlet Essays: Hamlet Father and Son :: GCSE Coursework Shakespeare Hamlet

Hamlet: Comparing Father and Son The play, Hamlet, by William Shakespeare, Hamlet was a man that looked up to his father throughout his life, during and after his father's death. The younger Hamlet tried to follow in his father's footsteps, but as much as they were alike, they were very much different. The man named Hamlet had a son named Hamlet and after everything was over, that is one of the few things that they had in common. King Hamlet and Hamlet compare in that they are both upset by the Queen’s marriage, they both hate Claudius, they are both brave, and they are both dead by the end of the play. They contrast in that while Hamlet’s father was king, Hamlet will never have the kingship, Hamlet does not leave a legacy and they die differently. Hamlet looked up to his father because he felt that he was a great leader and the bravest man that he knew, as Hamlet mentioned, "so excellent a king† (I. ii.149). He wanted to be so much like him, but couldn't because of a couple of barriers that he had to deal with. He became a lot like his father in the end. Hamlet was very disappointed with his life because he knew that becoming king was one thing that he didn't have in common with his father, because his stepfather was king, â€Å"married with my uncle, my father's brother" (I. ii. 151-2). Hamlet was very upset by his mother's marriage, and as he learns later, his father was as well, "It is not nor it cannot come to good: But break, my heart; for I must hold my tongue" (I. ii. 157-8). The ghost of Hamlet's father advises his own opinion, "Let not the royal bed of Denmark be A couch for luxury and damned incest" (I. v. 82-3). They both shared the hatred towards Claudius, the King and the wife of Hamlet's mother and his father's widow. Hamlet expresses his hatred in I. v. 106, 108-9, "O villain, villain†¦That one may smile†¦and be a villain; At least I am sure it may be so in Denmark.† The ghost gives his hatred in I. v. 38-9, 42, "The serpent that did sting thy father's life Now wears his crown. Ay, that incestuous, that adulterate beast.† Hamlet does become as brave as his father when he kills the king, his stepfather, when the plot of the king to kill Hamlet goes wrong, and the Queen drinks the poisoned drink herself.

Absolute Truth †Is There Such a Thing as Absolute Truth? Essay

There are two answers for the question, â€Å"Is there such a thing as absolute truth? † The answer could be either yes or no. In my opinion, the answer is yes, because every individual lives his or her life in various experiences. Some people claim to know the absolute truth. Individuals based their truth on experiences and emotions and at times not logically consistent. When force fields such as emotions are present decisions are made then opinions are formed. For example, politics, I state politics because it never has a common ground. In politics you’re either Democrat or Republican, and both parties feel their plan is the absolute truth. As an American, we have the right to our own opinion but realize that our opinion is not the absolute truth. To make the statement that there is no absolute truth is invalid. Because one plus one does equal two so there is absolute truth which can be proven and understood. Is there such a thing as absolute truth? Yes, because of human conscience that â€Å"duty† within us that tells us that certain things are right and wrong. Therefore, our conscience let us know there is something wrong with pain, hunger, rape and makes us aware that love, peace, and charity are positive things for which we should strive for. In my opinion it so important to understand the concept of absolute truth in all areas of life this includes religion, because consequences exist in life for being wrong. For instance, a nurse can give a patient the wrong amount of a medication that can kill them; having an investment broker make the wrong monetary decisions can put you and your family in poverty; getting on the wrong bus will take someone where they do not wish to go; and dealing with an cheating spouse can result in the destruction of a family and potentially divorce. There are so many religions in this world that attempt to give their meaning and definition to absolute truth. Your existence is absolute truth which is simple. Through religion, mankinds seek God, we hope for the future, forgiveness of our sins, peace in the midst of struggle, and answers to our deepest questions. Religion is really proof that mankind is more thanjust a highly evolved creature. God implanted in man the desire to know him, and God is indeed the Creator, which makes Him the standard for absolute truth, and with His authority that establishes the absolute truth.

What Links Disciplines Of Literature, Philosophy And...

What links the disciplines of literature, philosophy and mathematics? The answer is, quite simply, fiction. Fiction has probably existed since the human brain was capable of imagination, either for distraction or for the more functional purpose of envisioning hunt scenarios when our nomadic ancestors would need to survive. Fiction can be defined as a literary tool that fools readers or theatre goers into thinking that the author possesses certain knowledge about the world (Plato et al., 1963) but is usually understood as a world or scenario that is created by human imagination. However, that doesn t necessarily make it untrue, as fiction can be based on reality and can become a useful mechanism to convey important messages and help shape†¦show more content†¦Numbers and equations simply to not concretely exist in our world. Maths is, after all, like any written language, glorified scribbling that somehow resonates with meaning in our minds. Take as an example 4 = 2 + 2 . Th is string of symbols translates itself into what we understand is an equation: the two sides of the = sign are the same. However, neither 4 not 2 + 2 exist. They are not visually identical. Yet somehow we accept that connecting them with the = symbol indicates that their numerical value is equivalent. Like fiction, maths merely requires us to suspend our disbelief long enough for us to understand whatever story or message the author is trying to impart. This philosophical position is called Mathematical Fictionalism. Its proponents believe that mathematics are purely fictional but are still functional as long as its purpose is not meant to be a mirror of reality (Leng, 2016). However, this position calls into question the validity of mathematics. Fiction, if assumed completely truthful, becomes a lie. So if mathematics are purely a human made language created to describe phenomena that cannot be described in another language, how can we ascertain its precision and how much power should we give it in a discussion? Mathematical entities do not exist concretely, yet we give them characteristics and magnitudes that allow them to be ranked, ordered and even to interact amongst